| Original language | English |
|---|---|
| Pages (from-to) | 26-38 |
| Number of pages | 12 |
| Journal | Journal of International Marketing Strategy |
| Volume | 1 |
| Issue number | 1 |
| Publication status | Published - 2013 |
Fields of science
- 502 Economics
- 502014 Innovation research
- 502052 Business administration
- 502019 Marketing
- 502020 Market research
JKU Focus areas
- Computation in Informatics and Mathematics
- Management and Innovation
- Social and Economic Sciences (in general)