Old habits die hard. Insights into the reason why people don't switch to online retail grocery shopping despite COVID-19 in Austria and Peru in 2020

Amal Daher

Old habits die hard. Insights into the reason why people don't switch to online retail grocery shopping despite COVID-19 in Austria and Peru in 2020

Amal Daher

Institute of Retailing, Sales and Marketing

Research output: Thesis › Master's / Diploma thesis

Abstract

The effects of the COVID-19 pandemic that struck the world in 2020 has had a tremendous influence on life and the way people conduct their everyday tasks greatly. In the early stages of the pandemic, consumers are concerned about the health of their families, the way they can buy groceries for their basic needs, and the way to do their everyday tasks. Those common concerns manifest themselves in different ways as consumers adopt new behaviors. In this paper, we will be exploring the ways the COVID-19 pandemic has affected the grocery retail industry and what changes have taken place regarding consumers behaviors and perceptions of grocery shopping in the light of this pandemic in Austria and Peru. First, we have conducted a thorough literature review to see the implications that this pandemic has caused on peoples way of doing their grocery shopping and the channels they are using to do so. Second, we have identified some factors that may lead people to choose a certain method of grocery shopping and how these factors play an important role in making people still prefer to do their grocery shopping in-stores rather than using online grocery shopping despite the health and safety concerns associated with the pandemic. Furthermore, this paper follows a quantitative research method, in which surveys were conducted in Austria and Peru with around 400 participants over the age of 18. Moreover, the results of these surveys were analyzed using SPSS to identify which of the factors played a major role in consumers' behavior in choosing to shop for their groceries offline. Based on our results, some implications and limitations were discussed as well as some useful insights that could be helpful to grocery retailers into understanding the reasons why people prefer to shop for their groceries offline. In addition, this paper provides a basis for future research and further exploration into this topic.

Original language	English
Supervisors/Reviewers	Hofer, Katharina, Supervisor
Publication status	Published - 2021

Fields of science

502 Economics
502051 Economic statistics
502007 E-commerce
502020 Market research
502019 Marketing
508015 Business communication
508004 Intercultural communication
502016 SME-research
502052 Business administration
502030 Project management
502015 Innovation management
508013 Public relations
502029 Product management
502003 Foreign trade
502014 Innovation research
502045 Behavioural economics
502025 Econometrics
509017 Social studies of science

JKU Focus areas

Sustainable Development: Responsible Technologies and Management
Digital Transformation

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://epub.jku.at/urn:nbn:at:at-ubl:1-43007

Cite this

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title = "Old habits die hard. Insights into the reason why people don't switch to online retail grocery shopping despite COVID-19 in Austria and Peru in 2020",

abstract = "The effects of the COVID-19 pandemic that struck the world in 2020 has had a tremendous influence on life and the way people conduct their everyday tasks greatly. In the early stages of the pandemic, consumers are concerned about the health of their families, the way they can buy groceries for their basic needs, and the way to do their everyday tasks. Those common concerns manifest themselves in different ways as consumers adopt new behaviors. In this paper, we will be exploring the ways the COVID-19 pandemic has affected the grocery retail industry and what changes have taken place regarding consumers behaviors and perceptions of grocery shopping in the light of this pandemic in Austria and Peru. First, we have conducted a thorough literature review to see the implications that this pandemic has caused on peoples way of doing their grocery shopping and the channels they are using to do so. Second, we have identified some factors that may lead people to choose a certain method of grocery shopping and how these factors play an important role in making people still prefer to do their grocery shopping in-stores rather than using online grocery shopping despite the health and safety concerns associated with the pandemic. Furthermore, this paper follows a quantitative research method, in which surveys were conducted in Austria and Peru with around 400 participants over the age of 18. Moreover, the results of these surveys were analyzed using SPSS to identify which of the factors played a major role in consumers' behavior in choosing to shop for their groceries offline. Based on our results, some implications and limitations were discussed as well as some useful insights that could be helpful to grocery retailers into understanding the reasons why people prefer to shop for their groceries offline. In addition, this paper provides a basis for future research and further exploration into this topic.",

author = "Amal Daher",

year = "2021",

language = "English",

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TY - THES

T1 - Old habits die hard. Insights into the reason why people don't switch to online retail grocery shopping despite COVID-19 in Austria and Peru in 2020

AU - Daher, Amal

PY - 2021

Y1 - 2021

N2 - The effects of the COVID-19 pandemic that struck the world in 2020 has had a tremendous influence on life and the way people conduct their everyday tasks greatly. In the early stages of the pandemic, consumers are concerned about the health of their families, the way they can buy groceries for their basic needs, and the way to do their everyday tasks. Those common concerns manifest themselves in different ways as consumers adopt new behaviors. In this paper, we will be exploring the ways the COVID-19 pandemic has affected the grocery retail industry and what changes have taken place regarding consumers behaviors and perceptions of grocery shopping in the light of this pandemic in Austria and Peru. First, we have conducted a thorough literature review to see the implications that this pandemic has caused on peoples way of doing their grocery shopping and the channels they are using to do so. Second, we have identified some factors that may lead people to choose a certain method of grocery shopping and how these factors play an important role in making people still prefer to do their grocery shopping in-stores rather than using online grocery shopping despite the health and safety concerns associated with the pandemic. Furthermore, this paper follows a quantitative research method, in which surveys were conducted in Austria and Peru with around 400 participants over the age of 18. Moreover, the results of these surveys were analyzed using SPSS to identify which of the factors played a major role in consumers' behavior in choosing to shop for their groceries offline. Based on our results, some implications and limitations were discussed as well as some useful insights that could be helpful to grocery retailers into understanding the reasons why people prefer to shop for their groceries offline. In addition, this paper provides a basis for future research and further exploration into this topic.

AB - The effects of the COVID-19 pandemic that struck the world in 2020 has had a tremendous influence on life and the way people conduct their everyday tasks greatly. In the early stages of the pandemic, consumers are concerned about the health of their families, the way they can buy groceries for their basic needs, and the way to do their everyday tasks. Those common concerns manifest themselves in different ways as consumers adopt new behaviors. In this paper, we will be exploring the ways the COVID-19 pandemic has affected the grocery retail industry and what changes have taken place regarding consumers behaviors and perceptions of grocery shopping in the light of this pandemic in Austria and Peru. First, we have conducted a thorough literature review to see the implications that this pandemic has caused on peoples way of doing their grocery shopping and the channels they are using to do so. Second, we have identified some factors that may lead people to choose a certain method of grocery shopping and how these factors play an important role in making people still prefer to do their grocery shopping in-stores rather than using online grocery shopping despite the health and safety concerns associated with the pandemic. Furthermore, this paper follows a quantitative research method, in which surveys were conducted in Austria and Peru with around 400 participants over the age of 18. Moreover, the results of these surveys were analyzed using SPSS to identify which of the factors played a major role in consumers' behavior in choosing to shop for their groceries offline. Based on our results, some implications and limitations were discussed as well as some useful insights that could be helpful to grocery retailers into understanding the reasons why people prefer to shop for their groceries offline. In addition, this paper provides a basis for future research and further exploration into this topic.

M3 - Master's / Diploma thesis

ER -