| Original language | German (Austria) |
|---|---|
| Title of host publication | Marketingaspekte - Festschrift für Prof. Gerhard Wührer zum 65. Geburtstag |
| Editors | Hofer, Katharina Maria und Roithmayr, Friedrich |
| Place of Publication | Linz |
| Publisher | TRAUNER Verlag |
| Pages | 101-119 |
| Number of pages | 19 |
| Publication status | Published - 2015 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 12 Responsible Consumption and Production
Fields of science
- 502 Economics
- 502023 NPO research
- 502006 Controlling
- 502024 Public economy
- 502031 Public management
JKU Focus areas
- Management and Innovation
- Social and Economic Sciences (in general)
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