| Original language | German (Austria) |
|---|---|
| Title of host publication | Handbuch Business-to-Business-Marketing: Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing |
| Editors | Backhaus, K., Voeth, M. |
| Place of Publication | Wiesbaden |
| Publisher | Gabler Springer |
| Pages | 461-482 |
| Number of pages | 21 |
| Publication status | Published - 2015 |
Fields of science
- 502 Economics
- 502014 Innovation research
- 502016 SME-research
- 502019 Marketing
- 502052 Business administration
- 502015 Innovation management
- 502020 Market research
- 502029 Product management
JKU Focus areas
- Social and Economic Sciences (in general)