Mobile Payment - Classic Approaches to Promote Consumer Adoption

Philip Reiting; Andreas Mladenow; Christine Strauss; Gabriele Kotsis

doi:10.1145/3428690.3429182

Mobile Payment - Classic Approaches to Promote Consumer Adoption

Philip Reiting, Andreas Mladenow, Christine Strauss, Gabriele Kotsis

Institute of Telecooperation

Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review

Abstract

The development and diffusion of smartphones has led to many new trends, among them a new payment solution in the form of mobile payment. This paper places its focus on factors influencing consumer adoption of mobile payment. The basis for this is often the technology acceptance model and unified theory of acceptance and use of technology. Several factors including perceived ease of use, perceived usefulness, performance expectancy and social influence were found to influence primary adoption while a compelling user experience, usability and enjoyment were found to be a main driver of long-term usage.

Original language	English
Title of host publication	Proceedings of the 18th International Conference on Advances in Mobile Computing & Multimedia (MoMM2020)
Place of Publication	New York, NY USA
Publisher	ACM
Pages	84-93
Number of pages	10
ISBN (Print)	978-1-4503-8924-2
DOIs	https://doi.org/10.1145/3428690.3429182
Publication status	Published - Nov 2020

Fields of science

202038 Telecommunications
102 Computer Sciences
102002 Augmented reality
102006 Computer supported cooperative work (CSCW)
102013 Human-computer interaction
102015 Information systems
102021 Pervasive computing
102025 Distributed systems
102027 Web engineering

JKU Focus areas

Digital Transformation
Sustainable Development: Responsible Technologies and Management

Access to Document

10.1145/3428690.3429182

Cite this

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title = "Mobile Payment - Classic Approaches to Promote Consumer Adoption",

abstract = "The development and diffusion of smartphones has led to many new trends, among them a new payment solution in the form of mobile payment. This paper places its focus on factors influencing consumer adoption of mobile payment. The basis for this is often the technology acceptance model and unified theory of acceptance and use of technology. Several factors including perceived ease of use, perceived usefulness, performance expectancy and social influence were found to influence primary adoption while a compelling user experience, usability and enjoyment were found to be a main driver of long-term usage.",

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Mobile Payment - Classic Approaches to Promote Consumer Adoption. / Reiting, Philip; Mladenow, Andreas; Strauss, Christine et al.
Proceedings of the 18th International Conference on Advances in Mobile Computing & Multimedia (MoMM2020). New York, NY USA: ACM, 2020. p. 84-93.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review

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AU - Strauss, Christine

AU - Kotsis, Gabriele

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AB - The development and diffusion of smartphones has led to many new trends, among them a new payment solution in the form of mobile payment. This paper places its focus on factors influencing consumer adoption of mobile payment. The basis for this is often the technology acceptance model and unified theory of acceptance and use of technology. Several factors including perceived ease of use, perceived usefulness, performance expectancy and social influence were found to influence primary adoption while a compelling user experience, usability and enjoyment were found to be a main driver of long-term usage.

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M3 - Conference proceedings

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BT - Proceedings of the 18th International Conference on Advances in Mobile Computing & Multimedia (MoMM2020)

PB - ACM

CY - New York, NY USA

ER -

Mobile Payment - Classic Approaches to Promote Consumer Adoption

Abstract

Fields of science

JKU Focus areas

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