Methods in Segmentation

Sara Dolnicar, Bettina Grün

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Segmentation in Social Marketing: Process, Methods and Application
Editors	Dietrich, T., Rundle-Thiele, S., Kubacki, K.
Pages	93-107
Number of pages	15
DOIs	https://doi.org/10.1007/978-981-10-1835-0_7
Publication status	Published - 2017

Fields of science

@inbook{003c257c9a2a419789677a37cbf1446f,

title = "Methods in Segmentation",

author = "Sara Dolnicar and Bettina Gr{\"u}n",

year = "2017",

doi = "10.1007/978-981-10-1835-0_7",

language = "English",

pages = "93--107",

editor = "{Dietrich, T., Rundle-Thiele, S., Kubacki, K.}",

booktitle = "Segmentation in Social Marketing: Process, Methods and Application",

}