Marketing und New Public Management

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	German (Austria)
Title of host publication	Trends im internationalen Management: Strategien, Instrumente und Methoden: Festschrift für Dieter J. G. Schneider
Editors	Sonja Grabner-Kräuter, Gerhard Wührer
Publisher	Linz
Pages	599-612
Number of pages	13
Publication status	Published - 2001

Fields of science

@inbook{740db70848554f0cb707b71b72f41535,

title = "Marketing und New Public Management",

author = "Reinbert Schauer",

year = "2001",

language = "Deutsch ({\"O}sterreich)",

pages = "599--612",

editor = "\{Sonja Grabner-Kr{\"a}uter, Gerhard W{\"u}hrer\}",

booktitle = "Trends im internationalen Management: Strategien, Instrumente und Methoden: Festschrift f{\"u}r Dieter J. G. Schneider",

publisher = "Linz",

}