Market Segmentation Analysis - Understanding It, Doing It, and Making It Useful

Sara Dolnicar, Bettina Grün, Friedrich Leisch

Department of Data Analysis and Econometrics

Research output: Book › Monograph

Original language	English
Place of Publication	Singapore
Publisher	Springer
Number of pages	324
ISBN (Print)	978-981-10-8817-9
DOIs	https://doi.org/10.1007/978-981-10-8818-6
Publication status	Published - 2018

Fields of science

101018 Statistics
509 Other Social Sciences

JKU Focus areas

Social Systems, Markets and Welfare States

Access to Document

10.1007/978-981-10-8818-6

Other files and links

Homepage des IFAS

Applications of Statistical Methods
Bitto-Nemling, A. (Researcher), Futschik, A. (Researcher), Hainy, M. (Researcher), Müller, W. (Researcher), Quatember, A. (Researcher), Tubikanec, I. (Researcher), Wagner, H. (Researcher), Waldl, H. (Researcher) & Duller, C. (PI)
01.01.2012 → 31.12.2032
Project: Other › Project from scientific scope of research unit

Cite this

TY - BOOK

T1 - Market Segmentation Analysis - Understanding It, Doing It, and Making It Useful

AU - Dolnicar, Sara

AU - Grün, Bettina

AU - Leisch, Friedrich

PY - 2018

Y1 - 2018

UR - http://www.jku.at/ifas

U2 - 10.1007/978-981-10-8818-6

DO - 10.1007/978-981-10-8818-6

M3 - Monograph

SN - 978-981-10-8817-9

BT - Market Segmentation Analysis - Understanding It, Doing It, and Making It Useful

PB - Springer

CY - Singapore

ER -