Market orientation of young versus established SMEs through times of economic crisis - A structural equations model

Tina Gruber-Mücke, Katharina Hofer

Research output: Chapter in Book/Report/Conference proceedingConference proceedingspeer-review

Original languageEnglish
Title of host publicationProceedings of the European Entrepreneurial Marketing Summit
Place of PublicationMontpellier
Number of pages18
Publication statusPublished - May 2011

Fields of science

  • 502 Economics
  • 502014 Innovation research
  • 502052 Business administration
  • 502019 Marketing
  • 502020 Market research

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