Market Orientation, Innovativeness and Firm Performance of Austrian SMEs in the Emerging Markets of Central and Eastern Europe - An Empirical Analysis in Times of Economic Crisis.

Katharina Hofer; Tina Gruber-Mücke

Market Orientation, Innovativeness and Firm Performance of Austrian SMEs in the Emerging Markets of Central and Eastern Europe - An Empirical Analysis in Times of Economic Crisis.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review

Original language	English
Title of host publication	Proceedings of the 53rd Annual Meeting of the Academy of International Business (AIB)
Place of Publication	Nagoya, Japan
Number of pages	26
Publication status	Published - Jun 2011

Fields of science

502 Economics
502014 Innovation research
502052 Business administration
502019 Marketing
502020 Market research

Cite this

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title = "Market Orientation, Innovativeness and Firm Performance of Austrian SMEs in the Emerging Markets of Central and Eastern Europe - An Empirical Analysis in Times of Economic Crisis.",

author = "Katharina Hofer and Tina Gruber-M{\"u}cke",

year = "2011",

month = jun,

language = "English",

booktitle = "Proceedings of the 53rd Annual Meeting of the Academy of International Business (AIB)",

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Market Orientation, Innovativeness and Firm Performance of Austrian SMEs in the Emerging Markets of Central and Eastern Europe - An Empirical Analysis in Times of Economic Crisis. / Hofer, Katharina; Gruber-Mücke, Tina.
Proceedings of the 53rd Annual Meeting of the Academy of International Business (AIB). Nagoya, Japan, 2011.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review

TY - GEN

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AU - Hofer, Katharina

AU - Gruber-Mücke, Tina

PY - 2011/6

Y1 - 2011/6

M3 - Conference proceedings

BT - Proceedings of the 53rd Annual Meeting of the Academy of International Business (AIB)

CY - Nagoya, Japan

ER -