| Original language | English |
|---|---|
| Pages (from-to) | 25-45 |
| Number of pages | 21 |
| Journal | Marketing Intelligence and Planning |
| Volume | 28 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 01 Jan 2010 |
Fields of science
- 502 Economics
- 502007 E-commerce
- 502014 Innovation research
- 502016 SME-research
- 502019 Marketing
- 502030 Project management
- 502045 Behavioural economics
- 502052 Business administration
- 508004 Intercultural communication
- 509017 Social studies of science
- 502003 Foreign trade
- 502015 Innovation management
- 502020 Market research
- 502025 Econometrics
- 502029 Product management
- 502051 Economic statistics
- 508013 Public relations
- 508015 Business communication
JKU Focus areas
- Digital Transformation
- Sustainable Development: Responsible Technologies and Management