Managing Cross-Industry Innovations – A Search Strategy for Radical Eco-Innovations

Reinhold Priewasser, Michaela Kloiber

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Abstract

    Beside the common open innovation strategy of companies Cross-Índustry Innovations as a cooperation with partners from distant industries can lead to lower development time, lower project risks and higher growth rates and margins owing to the discovery of radical innovations. The task of this publication was firstly, to analyse why the cross-industry innovation framework can have significant influence on the creation of radical eco-innovations; and secondly, to present a step-by-step process which should help companies - and especially innovation managers - to systematically implement eco-innovations across industries in the fuzzy front-end of the innovation process.
    Original languageEnglish
    Title of host publicationEco-Innovation and the Development of Business Models. Greening of Industry Network Studies, Vol 2
    Editors Susana Garrido Azevedo, Marcus Brandenburg, Helena Carvalho, Virgilio Cruz-Machado
    PublisherSpringer
    Pages19-38
    Number of pages20
    Volume2
    Publication statusPublished - 2014

    Publication series

    NameEco-Innovation and the Development of Business Models. Greening of Industry Network Studies

    Fields of science

    • 502015 Innovation management
    • 502041 Environmental management
    • 502044 Business management

    JKU Focus areas

    • Management and Innovation
    • Social and Economic Sciences (in general)

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