TY - CHAP
T1 - Managing Cross-Industry Innovations – A Search Strategy for Radical Eco-Innovations
AU - Priewasser, Reinhold
AU - Kloiber, Michaela
PY - 2014
Y1 - 2014
N2 - Beside the common open innovation strategy of companies Cross-Índustry Innovations as a cooperation with partners from distant industries can lead to lower development time, lower project risks and higher growth rates and margins owing to the discovery of radical innovations. The task of this publication was firstly, to analyse why the cross-industry innovation framework can have significant influence on the creation of radical eco-innovations; and secondly, to present a step-by-step process which should help companies - and especially innovation managers - to systematically implement eco-innovations across industries in the fuzzy front-end of the innovation process.
AB - Beside the common open innovation strategy of companies Cross-Índustry Innovations as a cooperation with partners from distant industries can lead to lower development time, lower project risks and higher growth rates and margins owing to the discovery of radical innovations. The task of this publication was firstly, to analyse why the cross-industry innovation framework can have significant influence on the creation of radical eco-innovations; and secondly, to present a step-by-step process which should help companies - and especially innovation managers - to systematically implement eco-innovations across industries in the fuzzy front-end of the innovation process.
M3 - Chapter
VL - 2
T3 - Eco-Innovation and the Development of Business Models. Greening of Industry Network Studies
SP - 19
EP - 38
BT - Eco-Innovation and the Development of Business Models. Greening of Industry Network Studies, Vol 2
A2 - Susana Garrido Azevedo, Marcus Brandenburg, Helena Carvalho, Virgilio Cruz-Machado, null
PB - Springer
ER -