Management von Kundenzufriedenheit: 10 Trugschlüsse

Kurt Matzler

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageGerman (Austria)
Title of host publicationVom alten zum Neuen Tourismus. Beiträge aus Forschung und Praxis
Editors Weiermair, K.; Peters, M.; Reiger, E.;
Place of PublicationInnsbruck
PublisherStudia Universitätsverlag
Pages26-38
Number of pages13
Publication statusPublished - 2001

Fields of science

  • 502 Economics
  • 502052 Business administration
  • 502026 Human resource management
  • 502043 Business consultancy
  • 502044 Business management

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