| Original language | German (Austria) |
|---|---|
| Place of Publication | Linz |
| Publisher | JKU Institut für Handel, Absatz und Marketing (IHaM) |
| Publication status | Published - 2021 |
Publication series
| Name | IHaM-Analysen zu Entwicklungen im Handel |
|---|---|
| No. | 1 |
| Volume | 3 |
Fields of science
- 502 Economics
- 502007 E-commerce
- 502014 Innovation research
- 502016 SME-research
- 502019 Marketing
- 502030 Project management
- 502045 Behavioural economics
- 502052 Business administration
- 508004 Intercultural communication
- 509017 Social studies of science
- 502003 Foreign trade
- 502015 Innovation management
- 502020 Market research
- 502025 Econometrics
- 502029 Product management
- 502051 Economic statistics
- 508013 Public relations
- 508015 Business communication
JKU Focus areas
- Digital Transformation
- Sustainable Development: Responsible Technologies and Management