Linking Customer Lifetime Value with Shareholder Value

Kurt Matzler

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	267-279
Number of pages	13
Journal	Industrial Marketing Management
Volume	32
Issue number	4
DOIs	https://doi.org/10.1016/S0019-8501(02)00188-8
Publication status	Published - May 2003

Fields of science

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