Kundenbewertung und Shareholder Value - Versuch einer Synthese

Kurt Matzler

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageGerman (Austria)
Title of host publicationKundenwert
Place of PublicationWiesbaden
PublisherGabler Verlag
ISBN (Print)3834903507
Publication statusPublished - 2006

Fields of science

  • 502 Economics
  • 502052 Business administration
  • 502026 Human resource management
  • 502043 Business consultancy
  • 502044 Business management

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