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Konsequente Kundenorientierung von Bankdienstleistungen durch Customer Value-Strategien

  • Kurt Matzler

Research output: Contribution to journalArticle

Original languageGerman (Austria)
Pages (from-to)285-294
Number of pages9
JournalÖBA
Publication statusPublished - Apr 2001

Fields of science

  • 502 Economics
  • 502052 Business administration
  • 502026 Human resource management
  • 502043 Business consultancy
  • 502044 Business management

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