| Original language | German (Austria) |
|---|---|
| Title of host publication | Außenhandel: Marketingstrategien und Managementkonzepte |
| Editors | Zentes, J.; Morschett, D.; Schramm-Klein, H.; |
| Place of Publication | Wiesbaden |
| Publisher | Gabler Verlag |
| Pages | 281-308 |
| Number of pages | 28 |
| Publication status | Published - 2004 |
Fields of science
- 502 Economics
- 502052 Business administration
- 502026 Human resource management
- 502043 Business consultancy
- 502044 Business management