Internal branding in the international firm and performance implications

Katharina Hofer

Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review

Original languageEnglish
Title of host publicationProceedings of the AMA Global Marketing SIG Conference
Number of pages31
Publication statusPublished - 2019

Fields of science

  • 502 Economics

JKU Focus areas

  • Digital Transformation
  • Sustainable Development: Responsible Technologies and Management

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