Internal Brand Management And The Effects On International Firm Performance

Katharina Hofer

Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review

Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing Science Annual Conference
Number of pages1
Publication statusPublished - 2021

Fields of science

  • 502 Economics

JKU Focus areas

  • Digital Transformation
  • Sustainable Development: Responsible Technologies and Management

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