Interactive Exercises, Peer Coaching, and Videos in Strategic Management Education

Teaching strategic management well requires that students develop the strategic competences needed to run a business in today’s digitized, highly connected, globalized world. By integrating interactive methods into strategic management courses, students of Generation Y and Z can build the conceptual and analytical knowledge as well as develop the strategic, personal and interpersonal competencies necessary in the business environment of the 21st century. An interactive toolbox for strategic management courses provides interactive methods to discuss different beliefs, views and perspectives and to facilitate the understanding of complex topics and theories. Most of the described interactive methods can be used in class and/or online. Two comprehensive teaching designs show in detail how interactive methods can be integrated into a strategic management course. The first is suitable for teaching complex theories and concepts of strategy and/or new subjects like platform industries, value networks or business ecosystems. The second enables students to develop an understanding of the complexity of strategy by applying strategy tools for themselves in peer groups.