Intensive WOM-behavior in the healthcare sector – the case of an Austrian hospital’s Facebook site

Research output: Contribution to journal › Article › peer-review

Abstract

https://link.springer.com/article/10.1007/s12208-020-00250-7

Original language	German (Austria)
Number of pages	15
Journal	International Review on Public and Nonprofit Marketing
DOIs	https://doi.org/10.1007/s12208-020-00250-7
Publication status	Published - 2020

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abstract = "https://link.springer.com/article/10.1007/s12208-020-00250-7",

author = "Birgit Gr{\"u}b-Martin and Sebastian Martin",

year = "2020",

doi = "10.1007/s12208-020-00250-7",

language = "Deutsch ({\"O}sterreich)",

journal = "International Review on Public and Nonprofit Marketing",

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AU - Grüb-Martin, Birgit

AU - Martin, Sebastian

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SN - 1865-1992

JO - International Review on Public and Nonprofit Marketing

JF - International Review on Public and Nonprofit Marketing

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