Integration of Qualitative and Quantitative Research Approaches in Business-to-Business Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Getting Better at Sensemaking
Pages	467-489
Number of pages	23
DOIs	https://doi.org/10.1016/s1069-0964(00)09017-7
Publication status	Published - 2000

Name	Advances in Business Marketing and Purchasing
Volume	9
ISSN (Print)	1069-0964

Fields of science

@inbook{53fb97aa19cd49c580c6ea083ce22f51,

title = "Integration of Qualitative and Quantitative Research Approaches in Business-to-Business Marketing",

author = "Gerhard W{\"u}hrer and Thomas Werani",

year = "2000",

doi = "10.1016/s1069-0964(00)09017-7",

language = "English",

isbn = "0762306335",

series = "Advances in Business Marketing and Purchasing",

pages = "467--489",

booktitle = "Getting Better at Sensemaking",

}

TY - CHAP

T1 - Integration of Qualitative and Quantitative Research Approaches in Business-to-Business Marketing

AU - Wührer, Gerhard

AU - Werani, Thomas

PY - 2000

Y1 - 2000

UR - https://www.scopus.com/pages/publications/35448969444

U2 - 10.1016/s1069-0964(00)09017-7

DO - 10.1016/s1069-0964(00)09017-7

M3 - Chapter

SN - 0762306335

SN - 9780762306336

T3 - Advances in Business Marketing and Purchasing

SP - 467

EP - 489

BT - Getting Better at Sensemaking

ER -