Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction

Research output: Book › Monograph

Original languageEnglish
Place of PublicationBerlin; Heidelberg
PublisherSpringer
Number of pages327
ISBN (Print)978-3-642-54375-3
Publication statusPublished - Nov 2014

Fields of science

  • 502 Economics
  • 502014 Innovation research
  • 502016 SME-research
  • 502019 Marketing
  • 502052 Business administration
  • 502015 Innovation management
  • 502020 Market research
  • 502029 Product management

JKU Focus areas

  • Social and Economic Sciences (in general)

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