Abstract
We investigated the role of initial trust in an e-commerce context (hereafter e-Trust) that individuals perceive based on the information that is presented on the landing page of an app in an app store. In order to establish external validity, we collected data based on a set of realistic sport tracking apps and conducted an online experiment. Based on a sample of 2,042 individuals, we found that as in other online contexts (e.g., online shopping), e-Trust plays an important role in the context of mobile app transactions, significantly influencing an individual’s decision to download or purchase an unfamiliar app. Interestingly though, we found that e-Trust has a different factor structure in this specific context compared to previous studies. In addition, not only individual disposition to trust was an important antecedent of e-Trust, but also gender, though in a different way than we expected. Men reported lower levels of e-Trust than women.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 20th HCI Inernational |
| Pages | 285-302 |
| Number of pages | 12 |
| Publication status | Published - 2018 |
Fields of science
- 303026 Public health
- 305909 Stress research
- 102 Computer Sciences
- 102006 Computer supported cooperative work (CSCW)
- 102015 Information systems
- 102016 IT security
- 502007 E-commerce
- 502014 Innovation research
- 502030 Project management
- 501016 Educational psychology
- 602036 Neurolinguistics
- 501030 Cognitive science
- 502032 Quality management
- 502043 Business consultancy
- 502044 Business management
- 502050 Business informatics
- 503008 E-learning
- 509004 Evaluation research
- 301407 Neurophysiology
- 301401 Brain research
JKU Focus areas
- Management and Innovation
- Social and Economic Sciences (in general)