Individual determinants of brand effect: the role of the personality traits of extraversion and openness to experience

Kurt Matzler

Research output: Contribution to journal › Article › peer-review

Original language	English
Number of pages	8
Journal	Journal of Product and Brand Management
Publication status	Published - 2006

Fields of science

@article{d9e1d9d66db64a65b9a1c5204234551d,

title = "Individual determinants of brand effect: the role of the personality traits of extraversion and openness to experience",

author = "Kurt Matzler",

year = "2006",

language = "English",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

publisher = "Emerald Group Publishing Limited",

}