Increasing Sample Size Compensates for Data Problems in Segmentation Studies

  • Sara Dolnicar
  • , Bettina Grün
  • , Friedrich Leisch

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)992-999
Number of pages8
JournalJournal of Business Research
Volume69
Issue number2
DOIs
Publication statusPublished - 01 Feb 2016

Fields of science

  • 101018 Statistics
  • 509 Other Social Sciences

JKU Focus areas

  • Computation in Informatics and Mathematics
  • Social Systems, Markets and Welfare States

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