Improving the Stability of Market Segmentation Analysis

Homa Hajibaba, Bettina Grün, Sara Dolnicar

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1393-1411
Number of pages19
JournalInternational Journal of Contemporary Hospitality Management
Issue number4
DOIs
Publication statusPublished - 2020

Fields of science

  • 101018 Statistics
  • 509 Other Social Sciences

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