Improving the Stability of Market Segmentation Analysis

Homa Hajibaba; Bettina Grün; Sara Dolnicar

doi:10.1108/IJCHM-02-2019-0137

Improving the Stability of Market Segmentation Analysis

Homa Hajibaba, Bettina Grün, Sara Dolnicar

Department of Data Analysis and Econometrics

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1393-1411
Number of pages	19
Journal	International Journal of Contemporary Hospitality Management
Issue number	4
DOIs	https://doi.org/10.1108/IJCHM-02-2019-0137
Publication status	Published - 2020

Fields of science

101018 Statistics
509 Other Social Sciences

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10.1108/IJCHM-02-2019-0137

Cite this

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title = "Improving the Stability of Market Segmentation Analysis",

author = "Homa Hajibaba and Bettina Gr{\"u}n and Sara Dolnicar",

year = "2020",

doi = "10.1108/IJCHM-02-2019-0137",

language = "English",

pages = "1393--1411",

journal = "International Journal of Contemporary Hospitality Management",

issn = "0959-6119",

number = "4",

}

TY - JOUR

T1 - Improving the Stability of Market Segmentation Analysis

AU - Hajibaba, Homa

AU - Grün, Bettina

AU - Dolnicar, Sara

PY - 2020

Y1 - 2020

UR - http://www.jku.at/ifas

U2 - 10.1108/IJCHM-02-2019-0137

DO - 10.1108/IJCHM-02-2019-0137

M3 - Article

SN - 0959-6119

SP - 1393

EP - 1411

JO - International Journal of Contemporary Hospitality Management

JF - International Journal of Contemporary Hospitality Management

IS - 4

ER -

Improving the Stability of Market Segmentation Analysis

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Applications of Statistical Methods

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Improving the Stability of Market Segmentation Analysis

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Applications of Statistical Methods

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