Abstract
The aim of this study was to investigate the use and poten-
tial of the psychological theory of human-behavior modeling, called the
Theory of Planned Behavior (TPB), in a user-modeling domain. We per-
formed a user experiment involving a well-studied problem of user mod-
eling, i.e., a recommender system (RS) for movies. As a part of the TPB,
a survey to estimate the behavioral, normative and control beliefs regard-
ing movie selection was designed. Using the participants' responses an
Ajzen model for movie genres was built and evaluated. An existing pub-
lic dataset for context-aware movie recommendation, CoMoDa, was used
to evaluate the proposed method. The results showed that the TPB ap-
proach led to an interesting explanation of movie genre selection. Among
others, the potential applications of the TPB in recommender systems
and the architecture of such a RS were addressed. Questions about the
potential applications of the TPB in the user-modeling domain and its
limitations and drawbacks were discussed.
| Original language | English |
|---|---|
| Title of host publication | UMAP 2014 Extended Proceedings, Aalborg, Denmark |
| Number of pages | 13 |
| Publication status | Published - 2014 |
Fields of science
- 202002 Audiovisual media
- 102 Computer Sciences
- 102001 Artificial intelligence
- 102003 Image processing
- 102015 Information systems
JKU Focus areas
- Computation in Informatics and Mathematics
- Engineering and Natural Sciences (in general)