How to delight your Customers

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	6-18
Number of pages	13
Journal	Journal of Product and Brand Management
Volume	5
Issue number	2
DOIs	https://doi.org/10.1108/10610429610119469
Publication status	Published - 01 Apr 1996

Fields of science

@article{48189e441d074763b684582e779b7ede,

title = "How to delight your Customers",

author = "Kurt Matzler",

year = "1996",

month = apr,

day = "1",

doi = "10.1108/10610429610119469",

language = "English",

volume = "5",

pages = "6--18",

journal = "Journal of Product and Brand Management",

publisher = "Emerald Group Publishing Limited",

number = "2",

}