Hin zu nachhaltigerem Mobilitätsverhalten – Die Bedeutung von neuen Medien und innovativen Tarifstrukturen für die Vereinfachung der Nutzung von alternativen Mobilitätsangeboten

Besides public transport, there are other alternatives that can complete the mobility service offer. While on-demand buses meet irregular demand, car sharing and bike sharing as new concepts offer the opportunity to use a car or bike without financing it on one’s own. As one major topic in this thesis is ‘integrated mobility’, concepts that include the car in different variations can promote sustainable mobility. One aspect that has been oversimplified in public discussions is electricity as the Holy Grail in terms of emissions. The electricity that has to be produced does not fulfill the criteria of sustainability. New media and innovative tariff systems are supposed to change and improve aspects that influence transportation mode choice. To make alternative mobility attractive, it is absolutely necessary to implement recent technology to smoothen the use, transfer and payment. This is evident as all examples that are rated as best practice are based on either smart cards or mobile ticketing that is applicable. Based on this technology, smart, comprehensible and integrative tariffs are feasible easily. Especially best price guarantees and multimodal tariffs can make alternatives to the car more attractive. Future prospects in the area of sustainable mobility are both bright and controversial. While one group argues the case for electrical vehicles, another group defends the diesel engine.