| Original language | German (Austria) |
|---|---|
| Title of host publication | Empirische Mastertechniken der Marketing- und Managementforschung: Eine anwendungsorientierte Einführung |
| Editors | C. Baumgarth, M. Eisened, H. Evanschitzky |
| Publisher | Gabler |
| Pages | 107-128 |
| Number of pages | 22 |
| Publication status | Published - 2009 |
Fields of science
- 502052 Business administration