| Original language | German (Austria) |
|---|---|
| Title of host publication | Praxisorientiertes Business-to-Business-Marketing: Grundlagen und Fallstudien aus Unternehmen |
| Editors | Werani, T./Gaubinger, K./Kindermann, H. |
| Place of Publication | Wiesbaden |
| Publisher | Gabler Verlag |
| Pages | 123-134 |
| Number of pages | 12 |
| Publication status | Published - 2006 |
Fields of science
- 502 Economics
- 502052 Business administration
- 502014 Innovation research
- 502015 Innovation management
- 502016 SME-research
- 502019 Marketing
- 502020 Market research
- 502029 Product management