Original language | German (Austria) |
---|---|
Title of host publication | Praxisorientiertes Innovations- und Produktmanagement: Grundlagen und Fallstudien aus B-to-B-Märkten |
Editors | Gaubinger, K./Werani, T./Rabl, M. |
Place of Publication | Wiesbaden |
Publisher | Gabler Verlag |
Pages | 45-55 |
Number of pages | 10 |
Publication status | Published - 2009 |
Fields of science
- 502 Economics
- 502052 Business administration
- 502014 Innovation research
- 502015 Innovation management
- 502016 SME-research
- 502019 Marketing
- 502020 Market research
- 502029 Product management