Fallstudie Miba AG: Das Projekt "China"

Wolfgang Litzlbauer, Thomas Werani, Claudia Prem

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	German (Austria)
Title of host publication	Praxisorientiertes Business-to-Business-Marketing: Grundlagen und Fallstudien aus Unternehmen
Editors	Werani, T./Gaubinger, K./Kindermann, H.
Place of Publication	Wiesbaden
Publisher	Gabler Verlag
Pages	263-276
Number of pages	15
Publication status	Published - 2006

Fields of science

@inbook{88b64d45d8834ed499249496208ebcab,

title = "Fallstudie Miba AG: Das Projekt {"}China{"}",

author = "Wolfgang Litzlbauer and Thomas Werani and Claudia Prem",

year = "2006",

language = "Deutsch ({\"O}sterreich)",

pages = "263--276",

editor = "{Werani, T./Gaubinger, K./Kindermann, H.}",

booktitle = "Praxisorientiertes Business-to-Business-Marketing: Grundlagen und Fallstudien aus Unternehmen",

publisher = "Gabler Verlag",

}