Abstract
As a popular product design concept, cradle-to-cradle (C2C) directs CI by promoting healthy materials for closed biological and technical loops. Conducting a longitudinal in-depth case study on a C2C frontrunner in the detergent industry, we apply and advance promotor network theory to provide a micro-level analysis of individuals, who advance the CI process across organizations.
| Original language | English |
|---|---|
| Title of host publication | European Academy of Management Conference (EURAM) |
| Number of pages | 38 |
| Publication status | Published - 2019 |
Fields of science
- 211911 Sustainable technologies
- 502052 Business administration
- 502015 Innovation management
- 502022 Sustainable economics
- 502032 Quality management
JKU Focus areas
- Sustainable Development: Responsible Technologies and Management