| Original language | German (Austria) |
|---|---|
| Pages (from-to) | 250-256 |
| Number of pages | 7 |
| Journal | zfo – Zeitschrift Führung + Organisation |
| Volume | 83 |
| Issue number | 4 |
| Publication status | Published - 2014 |
Fields of science
- 502 Economics
- 502014 Innovation research
- 502016 SME-research
- 502019 Marketing
- 502052 Business administration
- 502015 Innovation management
- 502020 Market research
- 502029 Product management
JKU Focus areas
- Social and Economic Sciences (in general)