| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 40th European Marketing Academy Conference |
| Place of Publication | Ljubljana |
| Number of pages | 7 |
| Publication status | Published - May 2011 |
Fields of science
- 502 Economics
- 502014 Innovation research
- 502052 Business administration
- 502019 Marketing
- 502020 Market research