Entrepreneurial Opportunities and Entrepreneurial Marketing

Elisabeth Berger, Andreas Kuckertz

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationEntrepreneurship and Innovation Management
Editors Cagri Bulut
Place of PublicationIzmir, Türkei
PublisherYasar University European Union Research Center
Pages98-111
Number of pages14
Publication statusPublished - 2017

Fields of science

  • 502 Economics
  • 502014 Innovation research
  • 502016 SME-research
  • 502054 Entrepreneurship
  • 502043 Business consultancy
  • 502044 Business management
  • 503006 Educational research
  • 509011 Organisational development

JKU Focus areas

  • Digital Transformation
  • Sustainable Development: Responsible Technologies and Management

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