Ensuring validity and reliability in empirical studies on metaphor in organizations

Elena Bruni*, Claudio Biscaro

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationThe Oxford Handbook of Metaphor in Organization Studies
PublisherOxford University Press
Pages300-313
Number of pages14
ISBN (Electronic)9780191916267
ISBN (Print)9780192895707
DOIs
Publication statusPublished - 22 Feb 2024

Fields of science

  • 502052 Business administration
  • 502043 Business consultancy
  • 502015 Innovation management
  • 502026 Human resource management
  • 502 Economics

JKU Focus areas

  • Digital Transformation

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