Effective entrepreneurial marketing on Facebook–A longitudinal study

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	149-157
Number of pages	9
Journal	Journal of Business Research
Volume	113
DOIs	https://doi.org/10.1016/j.jbusres.2018.10.005
Publication status	Published - May 2020

Fields of science

@article{f841dc375a1947668648ddd59ad7dd2e,

title = "Effective entrepreneurial marketing on Facebook–A longitudinal study",

author = "Matthias Fink and Monika Koller and Arne Floh and Johannes Gartner",

year = "2020",

month = may,

doi = "10.1016/j.jbusres.2018.10.005",

language = "English",

volume = "113",

pages = "149--157",

journal = "Journal of Business Research",

issn = "0148-2963",

}

TY - JOUR

T1 - Effective entrepreneurial marketing on Facebook–A longitudinal study

AU - Fink, Matthias

AU - Koller, Monika

AU - Floh, Arne

AU - Gartner, Johannes

PY - 2020/5

Y1 - 2020/5

UR - https://www.scopus.com/pages/publications/85054426806

U2 - 10.1016/j.jbusres.2018.10.005

DO - 10.1016/j.jbusres.2018.10.005

M3 - Article

SN - 0148-2963

VL - 113

SP - 149

EP - 157

JO - Journal of Business Research

JF - Journal of Business Research

ER -