Effective entrepreneurial marketing on Facebook–A longitudinal study

Matthias Fink, Monika Koller, Arne Floh, Johannes Gartner

Research output: Contribution to journal › Article › peer-review

Original language	English
Number of pages	9
Journal	Journal of Business Research
DOIs	https://doi.org/10.1016/j.jbusres.2018.10.005
Publication status	Published - Oct 2020

Fields of science

@article{f841dc375a1947668648ddd59ad7dd2e,

title = "Effective entrepreneurial marketing on Facebook–A longitudinal study",

author = "Matthias Fink and Monika Koller and Arne Floh and Johannes Gartner",

year = "2020",

month = oct,

doi = "10.1016/j.jbusres.2018.10.005",

language = "English",

journal = "Journal of Business Research",

issn = "0148-2963",

}