Durch Kooperationen den Kundenwert steigern

Kurt Matzler

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	German (Austria)
Title of host publication	Kundenorientierte Unternehmensführung
Editors	Hinterhuber, H.H.; Matzler, K.;
Place of Publication	Wiesbaden
Publisher	Gabler Verlag
Pages	377-395
Number of pages	19
Edition	2
Publication status	Published - 2000

Fields of science

@inbook{51e52373d0fe4e3ca9a68d30f18365e6,

title = "Durch Kooperationen den Kundenwert steigern",

author = "Kurt Matzler",

year = "2000",

language = "Deutsch ({\"O}sterreich)",

pages = "377--395",

editor = "{Hinterhuber, H.H.; Matzler, K.;}",

booktitle = "Kundenorientierte Unternehmensf{\"u}hrung",

publisher = "Gabler Verlag",

edition = "2",

}