| Original language | German (Austria) |
|---|---|
| Title of host publication | Marketingaspekte. Festschrift für Prof. Gerhard A Wührer zum 65. Geburtstag |
| Editors | Kathatina Maria Hofer, Friedrich Roithmayr |
| Pages | 31-45 |
| Number of pages | 15 |
| Publication status | Published - 2015 |
Fields of science
- 504007 Empirical social research
- 503006 Educational research
JKU Focus areas
- Social Systems, Markets and Welfare States
- Social and Economic Sciences (in general)