„Diversity in Homogeneity – A longitudinal bibliometric review of Industrial Marketing and Purchasing (IMP) Group Conferences from 1984 to 2012

Gerhard Wührer, Angela Smejkal

Research output: Contribution to journal › Article › peer-review

Original languageEnglish
Number of pages30
JournalThe IMP Journal
Publication statusPublished - 2014

Fields of science

  • 502014 Innovation research
  • 502019 Marketing
  • 502052 Business administration
  • 502020 Market research

JKU Focus areas

  • Management and Innovation
  • Social and Economic Sciences (in general)

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