| Original language | German (Austria) |
|---|---|
| Pages (from-to) | 60-61 |
| Number of pages | 2 |
| Journal | Transfer - Werbeforschung und Praxis |
| Issue number | 3 |
| Publication status | Published - Oct 2018 |
Fields of science
- 502 Economics
- 502015 Innovation management
JKU Focus areas
- Management and Innovation