Dimensions on Marketing Theory and Managerial Application. Reflections on a Marketing Course Within the Master Program 'General Management'

Gerhard Wührer

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original languageGerman (Austria)
Title of host publication21. YÜZYILDA PAZARLAMA ve YÖNETIM 'SEZ' GILERI
Editors Cobanoglu, E., Bilgin, Z., Gürdal, S.
Place of PublicationAnkara
Pages34-43
Number of pages9
Publication statusPublished - 2013

Fields of science

  • 502 Economics
  • 502014 Innovation research
  • 502052 Business administration
  • 502019 Marketing
  • 502020 Market research

JKU Focus areas

  • Management and Innovation
  • Social and Economic Sciences (in general)

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