Original language | German (Austria) |
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Place of Publication | Wiesbaden |
Publisher | Springer Gabler |
ISBN (Print) | 978-3-658-31979-3 |
Publication status | Published - 2021 |
Fields of science
- 502 Economics
- 502014 Innovation research
- 502016 SME-research
- 502019 Marketing
- 502052 Business administration
- 502015 Innovation management
- 502020 Market research
- 502029 Product management
JKU Focus areas
- Digital Transformation