Digitale Transformation von Geschäftsmodellen: Grundlagen, Instrumente und Best Practices

Daniel Schallmo (Editor), Andreas Rusnjak (Editor), Johanna Anzengruber (Editor), Thomas Werani (Editor), Michael Jünger (Editor)

Research output: BookAnthology

Original languageGerman (Austria)
Place of PublicationWiesbaden
PublisherSpringer Gabler
ISBN (Print)978-3-658-31979-3
Publication statusPublished - 2021

Fields of science

  • 502 Economics
  • 502014 Innovation research
  • 502016 SME-research
  • 502019 Marketing
  • 502052 Business administration
  • 502015 Innovation management
  • 502020 Market research
  • 502029 Product management

JKU Focus areas

  • Digital Transformation

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