Abstract
The number of entrepreneurs which accept the challenge of integrating the approach of sustainable development into their activities is rising. They come across a huge number of standards and concepts that often dont satisfy the requirements of sustainability. In many cases, conventional business systems and environmental and social activities exist in parallel. The Sustainability Balanced Scorecard (SBSC) tries to assure the integration of the three sustainable dimensions (economy, ecology and social action) by setting up a broad business management system. The SBSC amplifies the traditional Balanced Scorecard about environmental and social aspects. It aims at enhancing the performance of the three sustainable dimensions. This diploma thesis discusses the formation and implementation of a SBSC in small and medium-sized enterprises of the hotel and catering industry. The thesis starts with a short description of the status quo of sustainable management activities of hotels in Salzburg. It continues with the explanation of conceptual and methodical approaches of a SBSC. The creation process of the SBSC is described and a scorecard, which meets the needs of SMEs of the hotel and catering industry, is developed. By means of a hotel in Flachau, the concept is realized in practice.
Translated title of the contribution | The Sustainability Balanced Scorecard as an instrument for sustainable management of small and medium-sized enterprises of the hotel and catering industry |
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Original language | German (Austria) |
Publication status | Published - May 2006 |
Fields of science
- 502052 Business administration