"Die Nutzung Erneuerbarer Energie in Tschechien am Beispiel thermischer Solaranlagen" - Ein ökologieorientiertes Marketingkonzept für ein Franchiseunternehmen in Tschechien

SOLARier GmbH produces solar thermal plants in Katsdorf and exports the plants to Czech. This should be changed for the future by producing in the country. For this project a marketing concept was developed. When the project turns into reality SOLARier can use some of the ideas. My dissertation is divided into four parts: Part A describes the starting point and gives a general overlook about the actual energy- und environmental situation. The first chapter also gives information about the future energy consumption and about the reach of energy reserves such coal, oil or gas. Part B describes thermal solar plants as an alternative energy-supply, which are produced by SOLARier GmbH. Part C gives you all the information which is important for the ecological marketing. This chapter is very essential. To find the right place where to set up the new company is an extremely significant decision. That’s why it is important to take all the strengths and weaknesses about the new market into consideration. The main focus is on part D and describes the four ecological marketing instruments. This chapter can be seen as a pool for SOLARier GmbH.